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Archive for the ‘Fundraising’ Category

The Hallmark of Team Impax’s Success: Fostering a Fun, Engaging Culture Focused on Helping People Living with Parkinson’s

Wednesday, April 11th, 2018

It is the generous support of our sponsors that allows PUW to keep its commitment that 100% of all donations support Parkinson’s research. One of our sponsors, Impax has created a team and is involving their employees in the fundraising process. Engaging them in the Unity Walk is a great way for them to have a first hand experience of the community they support every day through their work. I attended their Kick-Off Rally and got to see what a great job they are doing!

Helaine Isaacs
PUW Event Director

The secret behind Team Impax’s fundraising success is simple…making it fun for employees, having the full support of our senior leaders and most important, always bringing it back to our focus on helping people living with Parkinson’s disease.  As a pharmaceutical company, our passion is to make a difference through the medicines we manufacture and distribute to patients.

We plan our fundraising activities about 8 weeks in advance of the Unity Walk with a SAVE the DATE announcement to our employees along with a call for volunteers to serve on our Event Committee. The Event Committee plans our Kick-Off Rally where we invite an individual living with Parkinson’s disease to tell their personal story. Always compelling and incredibly moving, it’s our speakers’ courage that inspires Team Impax to continue to raise awareness and funds.

Steve Sost (VP – Internal Communications and Team Impax Steering Committee member) makes a purchase at the 2017 Team Impax Bake & Snack Sale.

To encourage maximum attendance at the Rally, we serve lunch and offer door prizes as well as a table where employees can register for the walk. We also offer donation incentives based on the level of giving such as Team Impax t-shirts and jackets. Our Bake & Snack Sales are super popular and we intentionally do not put prices on anything we sell. We find that by leaving it up to our employees to decide the price, donations are far greater than how we would price any item. We also replicate good ideas and our Silent Auction has been very successful.  Items are generously donated by employees and our vendor partners. This year we are posting our auction online so that employees can bid across sites, including our field-based colleagues.

None of this would be possible without committed employees and the support and encouragement we receive from the Team Impax Steering Committee, comprised of several senior executives. They promote a positive company culture that encourages participation in community events that can have a profound impact on raising awareness for chronic and progressive diseases.

Team Impax

Michelle Foster, Human Resources Business Partner, gets ready to board the Team Impax bus en route to the 2016 Parkinson’s Unity Walk.

Stronger Together – When Your Workplace Supports Your Life

Wednesday, April 4th, 2018

I was surprised to see a new team this year with a team captain who had been the team captain of her family team in the past. When I called to ask if she was the same person, she explained that her company, Healthline has offered to create a company team that will combine forces with her family team. They are even making a donation for each employee who participates in the Unity Walk! It is a true example of a company living out their values. It made me think that there are probably other companies out there who would be willing to do something similar. Sometimes, all it takes is the willingness to ask the question.
Helaine Isaacs
PUW Event Director

In 2014, my older sister and I participated in Parkinson’s Unity Walk for the first time, joined by a few close friends and her charming dog, Chaplin. The experience was inspiring; for the first time since our father’s diagnosis in 2002, my sister and I spoke with other caregivers and left feeling filled with hope. The Unity Walk isn’t just about raising money and awareness — it’s about finding a community, lifting spirits, and offering support.

The Walk became a tradition for us from that moment. Since 2014, we’ve walked as team “Hot, Hot, Hot,” a name chosen in homage to one of our father’s favorite songs he played for us when we were kids. We’re continuing the tradition this year, but this time we’re welcoming a new family and team name: Healthline.

I started working for Healthline last May, and it’s been one of the greatest experiences of my life. A leading health information site, Healthline’s mission to is to be your most trusted ally in your pursuit of health and well-being — a mission accomplished through the empathy offered in all of the site’s content. This empathy is at the core of the company, and it’s something Healthline extends to its employees, as well.

Knowing of my father’s illness, Healthline started a team this year for the Unity Walk, and my family and I are thrilled to join forces. I was moved to tears when I found out that the company will also be donating $50 to the Walk for every person that signs up for our Healthline team.

I’ve had work families before, but I’ve never felt more supported, appreciated, and optimistic for my father’s future as I do now. Healthline’s willingness to show support for those affected by PD (just as they do with many other health conditions) is proof that we’re all stronger together, capable of changing lives, and, at our core, filled with empathy.

Talia Aroshas
Team Captain, Healthline

What’s Your Superpower?

Wednesday, March 28th, 2018

We’re always interested in learning creative ways that our walkers are raising funds for Parkinson’s research and then look for opportunities to share that information with our walkers. A recent conversation prompted me to ask Doug Shapiro to share his experience on our blog.

Helaine Isaacs
PUW Event Director

I’m gearing up for my third year of walking and fundraising and have a question for you.

What is your superpower?

There’s something you love to do and at which you’re really good. With a little creative thinking, you can turn that calling into some powerful fundraising.

Suppose your superpower is making really delicious meals at a really low cost. How about for every $75 someone donates to the Parkinson’s Unity Walk, you’ll make a lasagna and divide it into seven easily freezable sections? You certainly know people who don’t have the time to make food on their own and would probably not mind eating the same thing for dinner for a week.

Do people constantly compliment your speaking voice and love your sense of humor? For a $50 donation you could record their outgoing answering machine message or record a short story for their kids to listen to at night before bed.

Are you a master of yard work? For a $100 donation, you’ll start turning over their lawn from winter to spring.

In one of my side careers, I’m a career coach with Accelerated Artist. So last year I started “Coaching for the Cure.” For every $50 donation through my fundraising page, I offered an hour of career coaching. One client even bought ten sessions-worth! In fact, so many people took me up on the offer that I ended up doing 29 hours of coaching.

The results? A 33% increase in money raised towards Parkinson’s research and resources from my prior year!

On a side note, many of these people ended up becoming regular clients of mine. You may find that attaching a monetary value to what you love to do may blossom into a brilliant side career!

So, start organizing your friends’ closets, walk those dogs, fix those cars and paint those pet rocks. Bring in those donations by bringing what you love, your superpower, into the world.

Look forward to walking with you on the 28th of April!

Doug Shapiro
PUW walker


Money Can’t Buy Me Love…

Thursday, March 1st, 2018

Faced with the end of one of Deen’s Day Trippers larger fundraisers, their team came up with a creative yet simple solution to raising more funds. Doreen’s guidance to her new team members will take them far!
Helaine Isaacs
PUW Event Director

Money can’t buy me love but it can fund research to find a cure for Parkinson’s disease.

This is Deen’s Day Trippers’ 10th year at the Parkinson’s Unity Walk. Our name is a combination of my nickname and my love for the Beatles. For the past several years, we’ve held a number of different fundraisers – a Pasta for Parkinson’s dinner, a restaurant fundraiser, Country for a Cure, and two bar events.

This year, my sister, Robin sold her restaurant in VT, so we are losing the fundraiser that brought in the greatest amount of money. We want to find a new way to make up for the funds we used to raise at Pasta for Parkinson’s. Our friends and family continue to generously support our team each year, but our network of family and friends tend to overlap with one another.

Then we realized the solution was simple – we need to expand our network! My goal is for 10 new Trippers to sign up, 10 additional team members to expand our network, who will invite their friends, family, and coworkers to donate to our team and support our cause. If 10 new members joined us and they each raised a few hundred dollars, we’ll have collectively raised a few thousand dollars. It’s as easy as that.

As we identify each new potential team member, I encourage them to join our team and provide them with guidance, so they can be successful in their fundraising. My suggestions to them include:
* Personalize your donation page. I offer to have my daughter, Jenny, do this for them.
* Share the link. You can post it on Instagram or send it in an email.
* Download the Unity Walk’s mobile and Facebook aps.
* If you don’t feel technologically savvy, you can just tell people about the Walk.
* If they are unable to donate online, invite them to send a check or give you cash or Venmo you! You can take care of mailing in the donations you collect.
* Tell your friends and family our story, how far we’ve come, how motivated and hopeful we are. Tell them how wonderful this event is, that it’s the largest grassroots fundraiser for PD. It’s not just a walk in Central Park – it’s a celebration of optimism and it raises millions of dollars to find a cure for PD.
* Let them know that 100% of all donations are divided among five major Parkinson’s foundations and go directly to research.
* And make sure they know what a profound impact this event has on the millions of people living with PD, like me.

Our goal is to surpass the $100,000 mark as we participate in our team’s 10th Unity Walk and we can’t do that without a little help from my friends.

The Parkinson’s Unity Walk needs you! I need you. Won’t you join us?

Doreen Erasmus
Team Member, Deen’s Day Trippers

“Tis the Season…to Fundraise

Tuesday, January 17th, 2017

December was the season for holidays but now that they have passed, ‘tis the season to start thinking about the Parkinson’s Unity Walk and planning your fundraisers. Some of our walkers have created a winning formula with their annual fundraising events. Volley for the Cure at the Hartford School in Mount Laurel, NJ, now in its 6th year, in support of Debbie Flamini, team captain of Debbie’s Dream, is just one example.

Some fundraisers become annual events and are responsible for their team’s fundraising for the year. Examples of these events include Moon & Stars’ Annual Pasta Dinner in Youngstown, Ohio, now in its 5th year; PK Hope is Alive’s Parkinson’s Walk of East Tennessee now in its 6th year; and Team DominACHIN’s Annual Washer’s Tournament in Rhode Island, now in its 7th year. These annual events have raised between $15,000-$30,000 each year.

Not everything needs to become an annual tradition and your team can change it up by creating a new event each time. Whether your event raises hundreds of dollars or thousands, every dollar counts! The possibilities are limitless! Successful fundraisers have included Putt for Parkinson’s, Pizza for Parkinson’s, Paint for Parkinson’s (they don’t have to start with the letter “P” but the alliteration does get your attention) as well as local walks, concerts, bar crawls and shopping nights. You don’t need to do this alone! Talk to your team members. Together, brainstorm to come up with your own “winning formula.” Check out the Parkinson’s CHAMP in Action and the “Your Fundraising Events” on the PUW website to get inspired.

Want to discuss fundraising ideas or talk through the logistics of creating a fundraiser? We’re just a phone call away. Feel free to call at 866-789-9255.