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PUW Sends a Shout Out to Team Parkinson!!

May 14th, 2014 by Helaine Isaacs, Event Director

DSC00187_crop(May 14, 2014) – Team Parkinson, a strong supporter of the Parkinson’s Unity Walk, raised over $106,000 at the recent ASICS LA Marathon. A portion of these funds is donated to the Unity Walk. PUW is grateful to Team Parkinson for their continued support of the Walk. We wish them every success as they turn their sights to the San Francisco Marathon scheduled for July 27th.

Way to go TP!

Helaine Isaacs
PUW Event Director

“Your Favorite Walk Moment” Knocks it Out of the Park!!

April 30th, 2014 by Helaine Isaacs, Event Director

PUW-Hompage_FavoriteWalkMomentsThis year, we asked our walkers to submit one photo –“Your Favorite Walk Moment” – and we were blown away by their response! We take more photos than you can imagine the day of the Walk but it is our walkers who captured the essence of the day with their cameras – team photos from large and small teams, photos of twosomes or threesomes, or of a young girl on a bench proudly carrying her team sign. What comes across is the exhilaration of the day, the love and support among our walkers and teams, their determination, and the pride they experience in taking action to find the cause and cure for Parkinson’s disease.

Not only did a large number of our walkers send in their photos but the slideshow has grabbed their attention!

For another perspective on Walk day, click here to view the PUW slideshow.

Remember, a picture is worth a thousand words. Please keep sharing the experience of the Walk with your supporters and potential donors.

Helaine Isaacs
PUW Event Director

Raising Awareness – One Billboard at a Time

April 23rd, 2014 by Helaine Isaacs, Event Director

Our phones have been ringing off the hook! We always ask people how they learned about the Unity Walk and more and more, the answers are “I saw a sign about it on the subway” or “I just saw the Public Service Announcement.” Courtesy of Wilkins Parkinson’s Foundation, the Unity Walk has billboards on NYC buses, subway platforms and digital panels at subway entrances as well as billboards in shopping centers in NY suburbs.

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PUW billboard on bus and PUW billboards at shopping center!

We are grateful for all this support to raise awareness of Parkinson’s disease, the Unity Walk and hopefully, more funds for research. Look forward to walking together on Saturday!

Best,
Helaine Isaacs
PUW Event Director

Today Show 4.25.14 – Be There!!

April 21st, 2014 by Helaine Isaacs, Event Director

What are you doing early in the morning on Friday, April 25th? I know where I’ll be – on the plaza at the Today Show – and I hope you’ll join me and other participants from the Unity Walk.

We will be meeting in a new location this year! You creatures of habit – pay attention! We have a new connection at the Today Show so we don’t need to wait on line to enter the plaza of the Today Show. Instead, we will gather between 5:30-6:00am in front of the main entrance to 30 Rockefeller Plaza. That’s the building that the Christmas tree is in front of in the winter. Rockefeller Plaza runs between 49th and 50th Streets and is parallel to and in between Fifth and Sixth Avenues. We will be escorted onto the plaza at 6:00am and placed in a location that will give us the most visibility during the Today Show. If you need me to reach me that morning, call me on my cell 609-651-9155.

Today Show 30-rock2-MeetHere

I used to arrive early when it’s still dark and hold a place on line for our group. I’m often the first person on line and I’ve met some incredible people while standing on line at that hour. Last year, there was a group of high school students from West Virginia who were visiting NY for the first time. They were completely ripped off by their NY cab driver, who charged each person the fare on the meter but that didn’t faze them. When they found out about the Walk, several of the students spontaneously gave me cash donations. The year before there was the 80 year old woman who drove in with her daughters from PA to celebrate her 80th birthday with the hope of being chosen for a makeover. I am convinced that it was the support from the Unity Walk crowd that got her selected and she looked amazing!

All those wonderful folks pale in comparison to the folks who show up in support of the Unity Walk. There are often several regulars – Team Cantore, Daddy and his Dopamines and the DominACHINs are in that group – but I always get to meet some new walkers and teams that I wouldn’t have crossed paths with otherwise and that’s what I enjoy most about the day.

photo from Helaine

We hope for our one minute of glory when Al Roker or one of his colleagues come out to the plaza, our signs held high and t-shirts worn proudly. We’ve been lucky the past several years and Al’s come over to speak to us. We hope you can join us in person. If you’re watching from home, use our hashtag #puw2014 and let us know you’re with us in spirit.

Helaine Isaacs
PUW Event Director

 

 

Credit Melanie Ahron IMG-20130426-00844 photo from Helaine 3

PUW Makes it to the Great White Way!

April 11th, 2014 by Parkinson's Unity Walk Team

BillboardBlog

Courtesy of the Wilkins Parkinson’s Foundation, a 30 second video displaying on a 50’ X 100’ digital billboard in Times Square is promoting the Unity Walk. When the PUW staff saw a photo of the space, I think you could have heard our shouts of joy on Broadway – and our office is in central New Jersey! As Event Director for the Walk, I can’t think of a more incredible way to raise awareness of Parkinson’s disease and the Walk, and ultimately, raise more funds for research.

If you remember that Broadway is often referred to as the “Great White Way”, you – like me – are probably of a certain age. For those of you who have no idea what that term means, I could tell you to google it but instead, I’ll take a moment to explain. It comes from a time when the lights on Broadway were WHITE, in contrast to the colorful digital displays that mesmerize us today as we walk in Times Square.

So, if you’re heading north on Broadway near the TKTS booth at the quarter after and quarter to the hour, turn to your right and you’ll see a 30 second video promoting the Unity Walk. If you were there last year, take a moment to see if you can find yourself in the video.

Our sincerest thanks to the generous support of the Wilkins Parkinson’s Foundation!

Look forward to walking with you on the 26th!

Helaine Isaacs