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PUW Makes it to the Great White Way!

BillboardBlog

Courtesy of the Wilkins Parkinson’s Foundation, a 30 second video displaying on a 50’ X 100’ digital billboard in Times Square is promoting the Unity Walk. When the PUW staff saw a photo of the space, I think you could have heard our shouts of joy on Broadway – and our office is in central New Jersey! As Event Director for the Walk, I can’t think of a more incredible way to raise awareness of Parkinson’s disease and the Walk, and ultimately, raise more funds for research.

If you remember that Broadway is often referred to as the “Great White Way”, you – like me – are probably of a certain age. For those of you who have no idea what that term means, I could tell you to google it but instead, I’ll take a moment to explain. It comes from a time when the lights on Broadway were WHITE, in contrast to the colorful digital displays that mesmerize us today as we walk in Times Square.

So, if you’re heading north on Broadway near the TKTS booth at the quarter after and quarter to the hour, turn to your right and you’ll see a 30 second video promoting the Unity Walk. If you were there last year, take a moment to see if you can find yourself in the video.

Our sincerest thanks to the generous support of the Wilkins Parkinson’s Foundation!

Look forward to walking with you on the 26th!

Helaine Isaacs

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