When the Unity Walk partnered with Zuri Group last year to redesign our website and develop an email campaign aimed at providing our walkers, donors and fundraisers with additional tools and resources to enhance their fundraise ability on behalf of the Walk, we were pleased when the consultant thought the project went so well that she planned on submitting it as a case study to the annual Blackbaud Conference for Non-Profits. We offered to cheer them on from the front row only to find out that their plan included our co-presenting with them. Well, the proposal was accepted and the session, “Creating Event Fundraising Campaigns” will be held on Tuesday, October 1st at the Gaylord National Hotel and Conference Center.
The $300,000 (20%) increase in donations from the previous year also caught their attention! Our job is to figure out what worked well so we can keep the momentum going. We are delighted that our efforts are considered to be among “best practices” for peer to peer fundraising campaigns. We strive to provide our supporters with the resources and tools they need to be effective fundraisers and know we can always tweak what we are doing to make it even better. My colleagues are all equally passionate about the causes they represent and I look forward to learning from these other organizations. We also learn all the time from our supporters. Feel free to get back to us with your questions, comments and feedback about our website or our fundraising tools and processes.