Fundraise > Walker Resources

You have committed to raising funds for research that is dedicated to finding the cause and cure for Parkinson’s disease and advancing therapies that improve the quality of life for people living with this disease. Whether you are walking in honor or memory of someone you love who has Parkinson’s disease, or you have Parkinson’s disease yourself, get started with your fundraising and make every step count.
Walker Fundraising Guide
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The Walker Fundraising Guide has all the tools you will need to successfully raise funds for Parkinson’s research. |
Walker Checklist
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Use the Walker checklist to move closer to your fundraising goal – one step at a time. |
My HQ Highlights
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Go Social!
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Go social! Expand your reach and raise more funds for research. Give your donors and supporters an easy way to take action and help you. Use the medium that your supporters are already using— chances are they are already online and on their mobile devices. |
Create Customized T-shirts
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Create customized t-shirts and walk in style Consider ordering t-shirts for you and your family and friends. Order your t-shirts through Instant Imprints and they will donate a portion of the sale back to your fundraising efforts on behalf of the Unity Walk. |
Walker Goal Setting Form
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Walker Fundraising - Goal Setting Form. Creating a fundraising goal keeps you focused and moving forward. So go ahead and create the goal that is right for you. |

You have committed to raising funds for research that is dedicated to finding the cause and cure for Parkinson’s disease and advancing therapies that improve the quality of life for people living with this disease. Whether you are walking in honor or memory of someone you love who has Parkinson’s disease, or you have Parkinson’s disease yourself, get started with your fundraising and make every step count.
Walker Fundraising Guide
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The Walker Fundraising Guide has all the tools you will need to successfully raise funds for Parkinson’s research. |
Walker Checklist
![]() |
Use the Walker checklist to move closer to your fundraising goal – one step at a time. |
My HQ Highlights
|
|
|
Go Social!
![]() |
Go social! Expand your reach and raise more funds for research. Give your donors and supporters an easy way to take action and help you. Use the medium that your supporters are already using— chances are they are already online and on their mobile devices. |
Create Customized T-shirts
![]() |
Create customized t-shirts and walk in style Consider ordering t-shirts for you and your family and friends. Order your t-shirts through Instant Imprints and they will donate a portion of the sale back to your fundraising efforts on behalf of the Unity Walk. |
Walker Goal Setting Form
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Walker Fundraising - Goal Setting Form. Creating a fundraising goal keeps you focused and moving forward. So go ahead and create the goal that is right for you. |
Create your fundraising event to benefit the Unity Walk – as an individual or a team. The ideas for these events are generated by and organized by our participants.
Matching Gifts
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The easiest fundraising you’ll ever do. Remind your donors to ask if their employers have a Matching Gifts Program. Matching gifts can double their donation. Encourage them to contact the Human Resources Department at their company or organization. The Unity Walk staff will process the matching gift forms once they are sent to our office but donors first need to ask their employers how to get the process started. The PUW's EIN is 13-3842415. Matching gift companies generally send matching checks from one to six months after the original donation was made to PUW. All companies have a different policy. Once we receive the matching check it will be added to your personal donation page. |
Milestone Celebrations
| Milestone celebrations are a great way to raise money. Approaching a milestone birthday or anniversary? Getting married? Ask your friends and family to donate to the Unity Walk in lieu of a gift. Or make a donation in honor of this milestone and the Unity Walk will send you acknowledgement cards you can give to your supporters. |
Order T-shirts
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Create your own t-shirts Many walkers and teams choose to create and wear their own t-shirt at the Walk. Order through Instant Imprints and a portion of the sale will be donated back to your fundraising efforts on behalf of the Unity Walk. |
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One T @ a Time Two friends, both impacted by Parkinson’s disease, are fighting back One T @ a Time. They have designed and are selling an organic Parkinson’s awareness T-shirt. 100% of net proceeds will be donated to the Unity Walk. Click here to download the order form or to visit their website. |
Shop on Amazon
| Shop on Amazon using this link and the Unity Walk will receive a referral donation from your purchase.. |
Shop eBay and MissionFish
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We encourage sellers on eBay to give a percentage of their proceeds to PUW upon listing items for sale. |
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Participating sellers are rewarded for their generosity with special eBay Giving Works features that help them get more bids and higher sale prices. For more info, please visit MissionFish. |
Etsy
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Etsy. Are you a seller on Etsy? We encourage you to donate a portion of your proceeds to the Unity Walk. |
GoodSearch
Download the GoodSearch – PUW toolbar
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Teams are at the core of the Parkinson’s Unity Walk. Team members comprise over 80% of registered walkers and are responsible for close to 90% of the total funds raised. As a team captain, you play a critical role in recruiting, motivating and inspiring others to participate in the Unity Walk and raise funds for research.
Team Captain Fundraising Guide
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The Team Captain Fundraising Guide has all the tools you will need to successfully lead your team as you work together to raise funds for Parkinson’s research. |
Team Captain Checklist
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Use the Team Captain checklist to move closer to your fundraising goal – one step at a time. Will save in folder once revisions are made. |
My HQ Highlights
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Go Social!
![]() |
Go social! Expand your reach and raise more funds for research. Give your donors and supporters an easy way to take action and help you. Use the medium that your supporters are already using— chances are they are already online and on their mobile devices. |
Create Customized T-shirts
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Create Customized T-shirts. Walk in style and create team spirit! Order your team t-shirts through Instant Imprints and they will donate a portion of the sale back to your team’s fundraising efforts on behalf of the Unity Walk. |
Goal Setting Form
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Team Captain Fundraising - Goal Setting Form. Creating a fundraising goal keeps you focused and moving forward. So go ahead and create the goal that is right for you and your team. |
Shop online using these links and the Unity Walk will receive a referral donation.
Amazon
Shop on Amazon using this link and the Unity Walk will receive a referral donation from your purchase.
eBay and MissionFish
Sellers: are encouraged to give a percentage of their proceeds to PUW upon listing items for sale. Shoppers: purchase any item from this list and seller will donate 10% to 100% of the final sale price to the Unity Walk. Participating sellers are rewarded for their generosity with special eBay Giving Works features that help them get more bids and higher sale prices. For more info, please visit MissionFish.
Etsy
Sellers on Etsy are encouraged to give a percentage of their proceeds to PUW.
GoodSearch
Download the GoodSearch – PUW toolbar.
- Use GoodSearch when you search the Internet – they will donate a penny to us every time you do
- Use GoodShop.com when you shop online – they work with more than 2,600 major brands, have over 100,000 coupons and donate a percentage of every purchase you make to us
- Enroll in GoodDining.com - they will donate up to 6% of every dollar you spend when you eat at one of 10,000 participating restaurants
Walk in Style – Create a Team T-shirt
While walkers who have raised $100 or more receive the Unity Walk t-shirt, many teams choose to create and wear their own team t-shirt. Our teams’ creativity is impressive!
Consider ordering t-shirts through Instant Imprints and they will donate a portion of the sale back to your team’s fundraising efforts on behalf of the Unity Walk. The donated portion based on your t-shirt order will be credited to your team’s fundraising efforts.
T-shirts are $9 for lighter colors, and $13 and for darker or neon colors or tie-dye cotton t-shirts. This includes custom printing on the front and back. They will need your artwork in an eps or high definition pdf file and not a jpg file. Their staff is available to help you if you need assistance preparing your artwork. Instant Imprints is located in NJ but orders can be shipped nationally. Actual UPS fees will be charged and not a set shipping and handling charge.
For more information or to place your order, email Colin Ormrod at cormrod@yahoo.com rather than ordering through their website. Questions? Call Colin or Laurie Spziani at 973-252-9500.
Team Fundraisers
Pins and Ornaments Benefit
Felt dopamine heart pins and ornaments. Crafts person will donate 25% of all sales to the Unity Walk.
Bracelet Benefit
Purchase Inspiration 2012, a sterling silver-onyx bracelet to benefit Team Marlene’s fundraising efforts on behalf of the Unity Walk.
There are so many ways to raise funds for the Parkinson’s Unity Walk – large and small. Some are new and others stand the test of time.
Think about who you are connected to. They are more likely to be willing to help. We know participants who have created events in collaboration with their yoga instructor, favorite restaurant owner, the staff at their dentist’s office, and the local minor league baseball park, to name just a few.
You can create a fundraising event, whether you plan to attend the Walk in New York or live at a distance and are unable to join us in Central Park in April. Either way, an event in your local community supports your fundraising efforts and raises funds for Parkinson’s research.
Here are just a few of the fundraising events you may want to consider creating:
- Art show
- Bake sale
- Bar crawl
- Bike ride
- Book sale
- Bowl-a-thon
- Car show
- Car wash
- Concert
- Dog walk
- Dress down day at work
- Fashion show
- Garage sale
- Golf outing
- Host a party in honor of a milestone celebration
- Karaoke night
- Pancake breakfast
- Partner with a local merchant to donate a percentage of their proceeds for one night or a series of nights –
a restaurant, bar, store or sporting venue - Poker night
- Run
- Softball tournament
- Spaghetti dinner
- Super Bowl party
- Team t-shirt sponsors
- Tennis tournament
- Walk
- Wine tasting
- Zumbathon
Let us know about your event so we can feature it on our Parkiinson's CHAMP in Action page.
Step 1
Brainstorm with your friends and family. Come up with an idea that is fun, manageable and has buy in from those who are prepared to work on this with you.
Step 2
Prepare an event budget as part of your planning process.
Step 3
Figure out how you are going to pay the expenses associated with your event. There are several options. You may:
- Approach sponsors for monetary and/or in-kind donations. What benefits can you offer your sponsors? Have your written material prepared when you approach them.
- Provide documentation to a sponsor of the Walk’s status as a non-profit organization. You can provide them with the PUW’s EIN # 13-3842415 or contact the PUW office to request a copy of our 501(c)(3).
- Pay the expenses yourself or together with a group of supporters.
- Use donations to pay for the expenses associated with your event and donate the net proceeds to the Parkinson’s Unity Walk.
Step 4
What is your plan to raise money?
- Will you charge an admission/registration fee?
- Will there be one level or tiered admission/registration fees?
- Will you encourage discretionary donations?
- Will there be a raffle drawing, Chinese auction, 50/50 raffle?
- Will you charge for food and beverages?
Step 5
Work out the logistics – date, time, place, venue, space constraints, etc. Leave yourself enough time for planning depending on the complexity of the event.
Step 6
Contact the venue to confirm their requirements to secure the space (e.g., permits, deposits and applications). Possible venues include but aren’t limited to schools, parks, places of worship, bars, and restaurants.
Step 7
Contact the PUW office to discuss your plans or if you need any assistance.
Step 8
Spread the word! Develop a strategy to promote your event.
- You now have the option of downloading the PUW logo from a link on “My HQ”. Individual participants and teams may use this logo on any printed and web based materials used to promote your fundraising event on behalf of the Unity Walk (e.g., flyers, posters, individual fundraising events on behalf of PUW, or team t-shirts.)
- Publicize your event through email, Facebook, twitter, flyers and posters in your community.
- Prepare a press release and send it to the news media in your local community.
- Post on online community calendars.
Step 9
Add your event to the PUW calendar.
Step 10
Enjoy your event and take satisfaction in knowing that you have raised funds for Parkinson’s research!
- All checks should be made payable to the Parkinson’s Unity Walk.
- Cash donations should be converted into a check or money order.
- Collect checks and cash and create a list of all donors and the amounts they contributed. Indicate if you want your donors to be contacted by PUW by mail or email in the future.
- Mail all checks to the Unity Walk office or bring them with you the day of the Walk. Clearly indicate whose fundraising efforts the donations should be allocated to.
- Those attending your event may also donate online. Make sure they know which walker they should sponsor.
- Donations need to be allocated to registered participants, not a team. If you would like the donations from an individual fundraising event to be allocated to more than one walker or team member’s fundraising efforts, you need to bundle the checks and indicate which walker or team member gets “credit’ for each bundle. The same applies to the list of cash donations – indicate which donations get credited to each walker or team member.
- Donations to the Unity Walk are deductible to the extent allowable by law. PUW will mail an acknowledgement letter to all donors whose name and address is complete and legible. Only a qualified non-profit organization can provide this acknowledgement for tax purposes.
- All donations received and entered by 5/28/13 will be allocated to the 2013 Unity Walk. Check here for event deadlines.

PUW Memory Quilt
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NEW!! The top 50 team captains will be entered into a raffle drawing for a 2013 PUW memory quilt featuring team t-shirts from this year's Walk. Picture a quilt similar to this but featuring PUW team t-shirts. Eligibility will be based on donations received by 5/28/13. Approximately fifty team t-shirts received by the Unity Walk will be used to create a handmade memory quilt. The Unity Walk reserves the right to select which t-shirts to include in the quilt. Walkers may mail their team t-shirt to the Unity Walk office prior to the Walk (PO Box 275, Kingston, NJ 08528) or leave their team t-shirt with a volunteer at the Team Photo booth the day of the Walk. |
Lead Off Next Year's Walk
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The top Rookie Team at the 2013 Unity Walk will have the honor of leading off the Walk the following year. |
2013 Video Contest
| Make Every Step Count. Create a video and share the steps of your journey that have brought you to the Parkinson’s Unity Walk. Each of our walkers is unique. This is your opportunity to share the steps you’ve taken to move us closer to a cure. Click here for details.
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Make Every Tweet and Instagram Count on the Day of the Walk
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On the day of the Walk, help raise awareness on twitter and Instagram. Mention @unitywalk or #puw2013 and be in the running for a PUW blanket and sweatshirt. While there is a prize, most importantly you’ll be helping to raise awareness. Teams must be registered to win and the winner will be picked randomly and will be announced on 4/29/13. |
EMAIL TEMPLATES
Login to "My HQ" to access email templates.
SAMPLE OFFLINE FUNDRAISING LETTERS
Instructions for offline letter writing campaign
Sample fundraising letter – walker
Sample fundraising letter – team member
Sample fundraising letter – team captain
Sample thank you letter – walker
YOUR FUNDRAISING EVENT LETTERS
Your fundraising event – sample sponsor request letter
Your fundraising event – sample thank you letter to sponsors and donors
Your fundraising event – budget tracker
Individual fundraising event – In Kind donation form
WALKER RESOURCES AND OTHER IMPORTANT FORMS
- Login to "My HQ" for other tools including how to Fundraise with Facebook.
- Download our Fundraising E-guides.
- Click here to download the PUW 2013 brochure, flyer, and other important forms.
- Download the moblie app.
- Create your own t-shirts.
- Click here for other fundraising ideas.
ABOUT PUW
You may use the links on our About Us page to learn more about the Walk or to send information to potential donors and sponsors.
Follow PUW on social media and gain instant access to the latest updates.

Create your fundraising event to benefit the Unity Walk – as an individual or a team. The ideas for these events are generated by and organized by our participants.
Make it official!
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Download the PUW logo from your To Do List in “My HQ.” Several versions – with and without the date and the PUW website, for both participants and team captains – are available for your use. Individual participants and teams may use these logos on any printed and web based materials in promotion of your fundraising event on behalf of the Unity Walk. |
Fundraising Events A-Z
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Fundraising Events A-Z. From an art show to a zumbathon, the possibilities for fundraising are endless. Create an event that makes sense for you and your supporters. |
10 Steps to a Successful Fundraising Event.
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10 Steps to a Successful Fundraising Event. Fundraising events have a beginning, a middle and an end. Follow these steps and see how much fun you can have in creating your own fundraiser. |
Budget Tracker
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Planning is key in creating a successful fundraising event. Use this budget tracker to get you started. |
Submit Your Donations
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Submit Your Donations After Your Fundraising Event. Your event was successful. Now you need to send in your donations so they are credited to your fundraising efforts and ensure that your supporters receive the benefit of a tax deduction for their donations. |
Fundraising Event Forms and Letters
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Brochures and Forms
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Parkinson’s CHAMP in Action
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Check out our Parkinson’s CHAMP in Action page for other event ideas.
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